Grammy winner Jess Glynne to make Isle of MTV debut

MTV and the Malta Tourism Authority have revealed British singer-songwriter and Grammy award winner Jess Glynne as the second act to take the stage at this year’s edition of the free open-air concert  Isle of MTV Malta. Marking its ninth consecutive year, the live music event will return to The Granaries in Floriana on July 7.

Jess Glynne has garnered international acclaim over the last 18 months, after making an impact on the UK charts with a series of number one singles, including recent UK number one ‘Hold My Hand’, a dance anthem collaboration with electro-classical group Clean Bandit on ‘Rather Be’ (winner of ‘Best Dance’ at the 2015 Grammy Awards) and a soulful-house feature on Route 94’s ‘My Love’.

Glynne’s portfolio of smash hits continues to gain traction, with 2014 summer smash ‘Rather Be’ attracting 250 million hits on YouTube alone, whilse becoming a top-ten hit on the US Billboard Hot 100.

Bruce Gillmer, EVP, Music, Talent Programming and Events, MTV, commented: “As the name behind 3 of the year’s biggest International hits, there is no one better to add into the Isle of MTV mix than Jess Glynne!” 

For this year’s edition of Isle of MTV, Glynne will be joined by DJ Martin Garrix. As one of the world’s youngest DJ’s, 18-year-old Garrix stormed the DJ Mag Top 100 in 2014, smashing into #4 position as a result of sensational break-out dance anthem ‘Animals’ which catapulted him into the spotlight. The song received almost half a billion views on YouTube and topped the charts around the world, earning the platinum status in the US.

This year’s show will also integrate, MTV Breaks (MTV’s international pro-social campaign offering exclusive opportunities to help aspiring young creative people secure their ‘break’) by giving a lucky young winner the opportunity to join the team in Malta as a social media photographer and a DJ.

Isle of MTV Malta will be filmed and edited into a 60-minute special that will broadcast across 20 MTV channels throughout Europe. As part of an extensive integrated marketing campaign, the Isle of MTV Malta Special concert will be supported by marketing initiatives, all of which will drive awareness of the event as well as leverage MTV’s world renowned brand and unique youth insight, to further cement and promote Malta’s position as a holiday destination for young people.

Over the nine years that Isle of MTV has been held in Malta, the number of visitors to the island under the age of 24 has increased by 120.9% and now account for 19.9% of all tourists.