New Ford Focus unveiled in Malta

“The new Ford Focus is a clear demonstration that the ONE Ford strategy is providing global consumers with great products that harness the best of Ford Motor Company,” said David Gasan, Managing Director at Gasan Enterprises Ltd. “The efficiencies generated by this new global C-car platform will enable us to provide Ford Focus customers with an affordable product offering quality, fuel efficiency, safety and technology beyond their expectations,” he added.

With its striking front end, sleek profile and athletic stance, the new Focus clearly signals the rewarding driving experience that awaits customers when they take to the road. The dynamic quality of the exterior is also reinforced by the distinctive design of itsinterior. The new Focus has a modern, cockpit-style interior offering the driveroutstanding functionalitywiththe feeling oftravelling in a premium-class car.

The global scale of Ford’s C car programme makes more technologies and features economically viable than ever before.  This unprecedented technology investment is aimed at ensuring the new Focus achieves clear leadership in the C segment by offering customers an exciting array of advanced features such as aLow Speed Safety System, available for the first time in a Ford, anActive Park Assistand a Traffic Sign Recognition. Despite the improved safety performance and significantly higher equipment levels on the new Focus, it has not increased in weight compared to the outgoing model.

The new Focus also features an advanced Torque Vectoring Control system fitted as standard, which enhances cornering stability and agility. The innovative suspension concepts from prior models have been retuned andenhanced, developing optimised new designs for the ‘Control Blade’ multilink rear suspension and the semi-isolated front subframe.

An extensive powertrain range that delivers spirited performance and offers outstanding fuel economy and CO2 emissions magnifies the engaging driver appeal of the new Ford Focus.The new Focus also incorporates other features from the Ford ECOnetic Technologies programme to help minimise fuel consumption and CO₂ emissions.The Focus is the first Ford model to offer Auto-Start-Stop technology across a significant part of the range, an excellent and handy feature to have while stuck in traffic!

With over 10 million examples sold since its launch in 1998, the Ford Focus has become a firm favourite with consumers worldwide for its outstanding value, comfort and safety, and above all, for being great fun to drive.The new Ford Focus will provide customers with more affordable technologies and features than ever in this segment, combining dynamic design and an exceptional array of smart new technologies with high levels of craftsmanship, outstanding occupant safety and further advances in acclaimed levels of driving quality.

Ira Losco carried out a live performed during the event. A new and innovative initiative was a lottery draw of guests present at the event who were then invited to drive the new Focus for 2 days and review it by means of a blog on the Gasan Enterprises facebook page providing potential Ford Focus buyers with feedback for consideration.