General Soft Drinks selected for Europe’s ‘Most Competitive Business Awards’

The General Soft Drinks Co Ltd has beat off stiff competition to be selected as one of Malta’s Country representatives in the European Business Awards.

20 May 2011, 12:00am

2 min read

General Soft Drinks will now compete for a coveted Ruban d’Honneur in the next round of the competition with the final category Award winners being unveiled in Barcelona next November 23.

The European Business Awards, sponsored by HSBC, is dedicated to raising the visibility and progress of companies who excel in delivering innovation twinned with successful commercial results whilst acting responsibly and positively affecting the social environment they operate in.

The European Business Awards has identified some of Europe’s brightest business based on their ability to demonstrate the three core principles at the heart of the awards programme. The esteemed panel of judges were looking for organisations to represent Malta who exhibited innovation, business excellence and sustainability.

Adrian Tripp, CEO of the European Business Awards said,“every year we receive hundreds of entries from businesses who are passionate about their role in driving the economy of the nation they reside in. Our main sponsors are HSBC Commercial Banking, the world’s largest trade bank and we’re encouraging businesses across the EU to assert their point of difference at a time when global economic competition is proving tougher than ever before. For European businesses to thrive and stay at the forefront of economic growth it is vital that we invest in enterprise, innovation and excellence”.

Maria Micallef, General Manager of The General Soft Drinks Co Ltd said, “We’re delighted to have been chosen as one of Malta’s country Representatives. The European Business Awards is widely recognised as the showcase for Europe’s most dynamic companies. We’re looking forward to the next round of the competition where we’ll be competing across Europe to receive a Ruban d’Honneur and hopefully win an award.”

The General Soft Drinks Co Ltd is the franchise holder of The Coca-Cola Company in Malta with a manufacturing portfolio including both carbonated and non-carbonated beverages.