Premier Capital appointed McDonald’s developmental licensee in Greece

Premier Capital plans to take over 19 restaurants mainly located in and around Athens and become key in the future development of the McDonald’s business and brand in Greece from 1st June 2011.

For Premier Capital the acquisition is viewed as a major step forward in achieving further expansion in Europe. Premier Capital currently owns eight McDonald’s restaurants in Malta along with another ten in Estonia, nine in Lithuania and eight in Latvia. This new acquisition brings the total number of McDonald’s restaurants owned and operated by Premier Capital to 54 across 5 territories.

“We are very happy to have concluded the negotiation successfully and are now looking forward to this new challenge. We are confident that the Greek market is full of potential and see many opportunities to improve and grow the McDonald’s business in Greece” said Marin Hili, Chairman of Premier Capital.   

In a statement Steve Easterbrook, President of McDonald’s Europe said “We are confident that the agreement with Premier Capital will help enhance the McDonald’s brand in Greece, build the business over the long term and further strengthen the relationship with our customers.”

Owned by Marin, Beppe and Melo Hili, Premier Capital acquired the McDonald’s Malta operation back in 2005. Three years later the company expanded into the Baltics where it runs all of the McDonald’s restaurants in the three Baltic countries. The company currently generates annual revenues up to €50 million and provides jobs for over 2000 people. Its current 35 restaurants serve more than 24 million customers every year.