GO sees phenomenal growth in TV

Recent figures released by the Malta Communications Authority indicate that GO’s share of the market was just over 32 per cent at the end of 2009 but that this had increased to 42 per cent by the end of 2010.

There were only 4,900 new subscribers to Pay TV during those 12 months, but GO managed to win 15,500 customers.

Since then, GO is also seeing a very positive response to its offer of €2.99 for a basic Free+ service aimed at the thousands of households who currently only receive analog signals, which are to be phased out this month.

“GO has invested heavily in content, launching both exclusive sports coverage and our film channel last year. We are now getting ready to launch our new IPTV product – GO interactive tv – which will change the television into an entertainment centre as it gives you much more control over what you watch, as well as enabling you to watch in a way that is more convenient to you, thanks to features like Catch Up and Restart, and Pause, Rewind and Record,” GO’s product manager for TV Michèle Dandria said.

“Of course, we also invest continuously in our call centre and in training so that our customer care remains second to none.”

GO had announced last year that it would be investing over €100 million over a six-year period. Last year work started on the replacement across the islands of copper wire used for telephony and internet with fibre-to-the-cabinet (FTTC) technology, to increase internet speeds. This will improve internet performance – delivering high speed internet that can easily carry innovative services such as  GO interactive tv.  Over half GO subscribers in Malta can already be served via this fibre technology as the numbers constantly increase with the project in its third phase.

GO had also invested heavily in the TV production facility at Maghtab last year, which handles all its exclusive sports channels and its GO stars film channel. GO became Malta’s first quad-play company when it bought Multiplus in 2007.