INTRALOT launches mobile betting in Italy

The new service is addressing players who are using their mobile phones to access Internet providing them with the possibility to bet on all sporting and Live events at any place and moment of the day. The INTRALOT Mobile service (m.intralot.it) can be used in all the main smartphone and tablet platforms with the highest level of security and safety offering players a unique entertainment experience. This new service is added to INTRALOT Italia interactive gaming portfolio that entails e-gaming through INTRALOT Italia website www.intralot.it, television through Cubovision of Telecom Italia which allows betting from home.

Italy has the highest mobile penetration in EU (approximately 155%), a percentage that is continuing to rise, though the number of active users including smartphones almost doubled during the last year according to a European Commission report. These data reveal the dynamic of the mobile market in Italy and the great potential of mobile gaming. 

The CEO of INTRALOT Italia, Mr. Enea Ruzzettu, stated: “The introduction of INTRALOT Mobile confirms INTRALOT’s strategy to continuously develop new products and services that meet its customers’ requirements.  Players in Italy will have the opportunity to access a wider gaming offering through a safe and easy to use platform. We are confident that our new Mobile service will be embraced by the players and will soon yield very positive results.”

INTRALOT Mobile will be demonstrated in the upcoming EiG Event, which will take place in Milan on 20-22 September, at booth 430 of INTRALOT’s subsidiary, INTRALOT Interactive, where visitors will be able to see and experience the latest gaming technological advances.