100,000 views for Melita’s Video-On-Demand service

This milestone was reached within one month from the commercial September 12th launch of the “OnDemand!” product after the June BETA release.

Customers subscribed to the Entertainment Pack get complete access to OnDemand! Club: a library of TV series, Kids shows, Documentaries, Movies and Music videos and may watch each programme as many times as they want without incurring additional charges.

“We are overwhelmed with the take up of this service and also with the usage trends. People are not only buying the product but they are also using it a lot, and browsing the vast library of content available. Our focus is now to gather feedback from customers on viewing patterns and content preferences in order to enhance our library,” Ivor Micallef, Melita’s Product Manager for Television, said.

The service is managed by international provider On Demand Group which operates a similar service for leading operators across Europe and the Middle-East including Virgin Media in the UK.

While details are still to be announced, the next upgrade of the product will enable customers to rent very recent movie titles with prices aligned to those of international movie services. The service will include latest and library blockbusters released by the major Hollywood movie studios.