GO awarded Champions League

UEFA has awarded GO the media rights to the UEFA Champions League for the next three seasons commencing August 2012.

GO has acquired the rights in respect of all live matches, delayed matches, highlights on both nights and the magazine programme.

In a statement GO said it will ensure that football fans throughout Malta will have access to eight live matches being broadcast each match night across the GO sports family of pay channels. GO will also broadcast matches on mobile and internet.

GO already holds the exclusive rights to the Italian Serie A league until 2012 and the Barclays Premier League until 2013. The addition of the UEFA Champions League will give its sports customers unparalleled choice, convenience and great value.

A total of 145 live matches per season will be broadcast on GO sports commencing with the Play-offs in August, and continue through the Group Stage between September and December.  GO sports will continue with full coverage of the knock-out rounds in the new year and progress to final knockout phase which culminates with the final match in May, an event viewed by around 145 million people via television. It also has the rights to the UEFA Super Cup.

GO CEO David Key said GO was now able to offer Maltese football fans comprehensive coverage of the most coveted games on the island. "This great news boosts GO's position as a quadplay company able to provide its loyal customers with all their communication needs as well as with great entertainment.  We have already seen phenomenal growth in television and this will contribute to further success in this area.

"GO has always invested in television content - particularly premium sports - and is delighted that it has been entrusted with the media rights to one of the most prestigious football leagues," product manager for TV Michèle Dandria said.

"The UEFA Champions League reinforces our position as a quality service provider as GO continues to seek the best entertainment for its customers.

"UEFA Champions League is a competition which will greatly enhance the value of our sports service and will be most welcome by all our customers already under contract."

 

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Bye Bye Melita from my part. Good riddance to........