GO participates in water saving campaign

A booklet aimed toward making children aware of local and global water problems was sponsored by GO which was also encouraged by the Catch the Drop campaign to launch save-water awareness campaigns for its employees and customers.

GO also teamed up with local educators to take an active role in the drive to ensure Malta has a clean and reliable water supply in the future.

The Catch the Drop booklet sponsored by GO is currently being distributed to all primary schools. GO is planning other initiatives to support the campaign.

‘Catch the Drop' is an educational water-conservation campaign run by the Ministry for Resources and Rural Affairs to promote more efficient use of water and its importance in all aspects of life.

Since its inception in February 2010, the campaign has reached various schools nationwide and is expected to eventually extend to residential areas.

The booklet contains students’ water-tips from the 2010 campaign along with the students’ winning posters. It also promotes a ‘must-do attitude’ toward water-conservation through the use of fun water activities and a competition, along with a ‘learn, think act’ page encouraging children to watch the Catch the Drop DVD and relate to issues such as water scarcity.

“We are delighted to be sponsoring this intelligent and inspiring educational experience which underpins our efforts to promote the educational development of the community in which we operate,” GO’s Public and Media Relations and Corporate Communications Manager Vanessa Macdonald said.

“GO is indeed proud to be joining forces with the team players of this amazing educational project. And I have no doubt that our employees and even our customers will strongly support water conservation initiatives,” Macdonald continued.

The campaign will go to all state and non-state primary and secondary schools with a particular focus on a select number of schools.

In 2010, focus was placed on 17 schools along the Wignacourt Aqueduct Route from Rabat to Valletta while 30 schools that lie along the Pembroke Reverse Osmosis Route, the underground ‘aqueduct’, from Pembroke to Mosta will be the focus in 2011.

A ‘Moving Drop’ made of recycled containers will travel from one of the schools to another, encouraging students to post their water-saving tips into it.

Speaking about the campaign, MRRA advisor, Mary Rose DeBono said that the primary aim of the campaign was to increase awareness on the value of saving water campaigns and the importance of water in all aspects of life.

“The Catch the Drop campaign hopes to encourage a change of mindset, attitude and practice in our students so as to create a ‘water-saving’ culture,” DeBono said.