The New Toyota Auris is launched

A new Toyota has always been a rational choice for customers who value the brand'sfundamental quality, durability and reliability. There's more to motoring than these solidprinciples, however, and as they did for the New Yaris and GT86, in creating new AurisToyota has sought to develop a stronger emotional appeal for those who want to feelmore connected to their car through the way it looks and the way it drives.

With its all-new contemporary styling, Auris looks the part. And thanks to a stronger focuson driving dynamics and driver feedback, it delivers much more when you're behind thewheel, too. In these respects it reflects Toyota's mission to create cars that appeal to theheart as well as the head.The Auris engineering team focused on weight management, chassis design, cleverpackaging and improved powertrains to achieve a more engaging drive.

They also workedclosely with the design team to match the vehicle's style to its architecture.Michael Debono's Marketing and Business Development Manager, Mr Jonathan Cremona,highlighted that as a result of Toyota's efforts, the New Auris is more dynamic, betterequipped and cheaper to run than ever before.

It offers more confident, sleeker styling,improved driving dynamics, a higher quality interior design and changes that deliverbetter fuel efficiency, including in its flagship full hybrid model.Aerodynamic improvements, weight savings and engine adjustments have brought fuelconsumption and CO2 emissions reductions across the range, bringing down running andownership costs.