Malta promoted at major industry fairs in Germany

Malta Enterprise (ME) said several German companies are considering Malta as a location for their expansion plans and are keen to visit the country to explore its business environment as a result of meetings held with ME representatives during major business events.

Forming part of the initiatives being undertaken by the ME Germany Office to promote Malta as a safe and reliable investment location for German companies, participation in the business events over the past months was mainly focused on sectors such as advanced manufacturing, aviation, as well as ICT and digital gaming.

Malta was one of the new markets being presented at the Quo Vadis digital gaming conference held in Berlin during the last week of April. Attracting digital game developers and the most important communication and networking platforms of the games industry, this year Quo Vadis was spotlighting the trends in emerging markets which are enjoying a dynamic rise in digital gaming.

During the month of April, Malta Enterprise representatives were also promoting Malta and held a large number of meetings at the Aircraft Interiors Expo in Hamburg and the Hannover Messe Fair, where they also invited prospective investors for fact finding missions to Malta.

With around 9,000 visitors and 500 exhibiting companies from 26 countries, the Aircraft Interiors Expo played host to the world's largest display of aircraft interiors products and services and provided an ideal opportunity to showcase Malta's growing aviation cluster.

Attracting 6,500 exhibitors from 62 countries, this year's Hannover Messe Fair was the strongest edition in the past ten years and consolidated the Fair's position as the world's premium showcase for industrial technology. Particular focus was given to integrated industries and the trend towards cross-industry networking and integration.

Earlier in the year, the Malta Enterprise Germany Office also took part in the Call Centre World held in Berlin as well as the Avionics Europe conference and exhibition held in Munich.

The Call Centre World is one of the key events for the call centre sector in Europe, bringing together 7,500 visitors and 250 exhibitors. Besides a number of one-to-one meetings with interested companies, Malta Enterprise also organized a Malta Roundtable at the Berlin Capital Club for industry representatives from both Malta and Germany.

Avionics Europe is one of the leading conference and exhibition for the commercial and defence aerospace industries. It was visited by about 1,200 delegates, with Malta Enterprise representatives meeting various electronics and software suppliers of the aerospace industry who were keen to learn more about the aviation industry in Malta and the business opportunities the country offers.

The ME Germany Office will continue with its initiatives in the coming months, amongst others through the participation in specialized industry fairs, the organization of Malta Roundtables, as well as the hosting of business delegations in Malta.