General Soft Drinks reaches out to stakeholders online

The website is an increasingly important customer touchpoint and has been designed to be easier to navigate across a wide range of devices, from mobile phones to desktop computers. 

The new website enables customers and internet users not only to find information about GSD, its services and products in a few clicks, but also provides direct access to book  a visit at the World of Coca-Cola Malta as well as to apply for vacancies.

“Our new website design reflects our position as a wholly Maltese-owned and well-established business that operates franchises for some of the world’s most internationally-recognised brands,” said Chief Operating Officer Maria Micallef.

In an age of environmental and community consciousness, discerning customers like to know what companies are doing to support their communities and how they affect the environment. A click through The General Soft Drinks Co. Ltd’s new site will show you what the company does to minimise its environmental impact e.g. through its partnership in the Alter Aqua water stewardship programme.

Online innovation is a natural step for a company that has made innovation a byword throughout its history. Initially, it launched one new brand per decade, starting with the well-known Coca-Cola in 1952, followed by Fanta in the 1960s and Sprite in the 1970s. Diversification accelerated in the late 1980s with the introduction of diet versions of popular soft drinks and of Kristal, the company’s own brand of bottled table water which was later bought by The Coca-Cola Company.

The company expanded its portfolio in the 1990s, introducing Nestea to the local market, acquiring the distribution rights to Stella Artois beer, and introducing pre-mix and post-mix packaging for its popular carbonated soft drinks. The company has since diversified further, introducing Kristal Frutaqua, a range of bottled water with a hint of fruit flavour, and adding Evian, Schweppes, Cappy Juices, Café Mauro, Heineken in kegs, Llanylln Water, Berlin beer and Monster Energy drinks to its portfolio of well-known brands.

That hasn’t made General Soft Drinks lose sight of its wider responsibility.  “We manage our assets, processes and services in a sustainable manner. We want to preserve and protect the environment, safeguard the wellbeing of the community, and our workers, suppliers, customers and consumers. Our new website is a tool to help us work together,” Micallef said.