Malta Chamber to organise conference on franchising

She has been active in international franchise management since 1984 and has consulted numerous companies, both multi-national and SMEs, on their international franchise strategies.

According to the MCCEI, the conference “Franchising your Business Abroad” was aimed at “further uncovering the hidden potential of local entrepreneurs in internationalising their operations through franchise.

It also aimed to present real case studies to show the processes leading to Maltese entrepreneurs tapping foreign markets either with a home-grown concept (Café Jubilee) or with an international franchise (Hard Rock Café).

Participants would also have the opportunity to identify and propose initiatives or concerns related to the maximisation of Maltese franchise potential abroad.

This event dedicated to franchise, formed part of a joint project undertaken by the Malta Chamber together with Malta Enterprise (ME).  The project was financed by the Commonwealth Secretariat.

MCCEI President Helga Ellul commented about the conference: “In spite of tight market conditions and fierce competition, this might be the opportune time for local entrepreneurs to expand their business operations abroad.  Franchising your systems might be the ideal vehicle to get you there.”