Hyundai kicks off one month campaign with Vibe FM

A recent poll held in the UK had established that people are happiest when they listen to radio compared to other forms of media such as TV and the internet.

This is why as part of its marketing campaign to promote the newly launched New Generation Hyundai i20, Hyundai has embarked on a one-month long campaign on one of Malta’s most followed breakfast shows – The Morning Vibe – with DJs Abel, JD and Martina.

The competition will be rewarding a lucky winner every week with a €300 transferable voucher that may be redeemed on a brand new Hyundai i20 and a final fourth winner will get a €500 cash prize. To participate, listeners of The All New Morning Vibe show need to listen out to a daily message recorded from the new Hyundai i-20’s GPS and which gives different directions everyday leading to a secret location on Fridays.  Every Friday listeners have to head to the destination to meet the Vibe FM crew in the all new Hyundai i-20 to become finalists.

“Breakfast radio shows are very important and the happier they are, the better because they trigger moods positive enough to carry people throughout the rest of the day. The new generation Hyundai i20 is all about great positive feelings. It is an uplifting model that is doing very well and we wanted to feature it in one of Malta’s happiest radio shows,” said Francesca Mamo, Managing Director of Meridien Enterprises, local importers of Hyundai.

Where the previous-generation i20 sold over 400,000 units in Europe since 2008, the new-generation i20, Hyundai aims to sell 100,000 units annually by attracting younger customers and aiming for its European B-segment to grow 14% to 3.25 million sales by 2017.

The New Generation i20 has been designed and developed in Europe, and three key attributes in particular underline how it meets the needs of European consumers: class-leading interior space, high-technology and comfort-enhancing features, and clean, refined design. The New Generation i20 remains true to the principles of delivering value beyond expectations.

Longer, lower and wider than the previous model, New Generation i20 is defined by elegant lines and a sculptured profile giving it a bold and sophisticated appearance. Some of its standard features include a newly designed hexagonal grille, stylish bi-function headlamps with LED daytime running lights, class-leading interior space, front and rear parking assist, heated steering wheel, static bending headlamps, automatic defog system, lane departure warning system and panoramic sunroof. The New Generation i20 also comes with Five Year Unlimited Mileage Warranty, as standard.