M·A·C Cosmetics launches in Malta

M·A·C Cosmetics, the professional choice of make-up artists around the world, and one of the most iconic brands of cosmetics, will be opening two new stores in Malta.

M·A·C offers an extraordinary collection of make-up products loved and championed by professional make-up artists around the world since its inception in 1984. The brand is currently sold in 106 countries around the world. It is committed to developing new categories and products, with over 60 new collections each year and offering unique high touch in store experience.

M·A·C has a very strong presence in the beauty and fashion industry, supporting designers and fashion weeks worldwide, sharing latest trends, suggesting products and beauty tips and offering professional makeup services.

M·A·C founded the M·A·C Aids Fund in 1994 to support people affected by HIV/AIDS, and to date has raised over $385 million exclusively through the sale of M∙A∙C VIVA GLAM lipstick and lipgloss donating 100 percent of the sale price to fight HIV/AIDS.

Edoardo Bernardi, General Manager The Estée Lauder Companies Italy, said: “I am especially proud that the M·A·C brand is now also debuting in Malta with the opening of these 2 points of sale. M·A·C, thanks to its direct retail model, is increasingly growing in all European countries.

“In Italy, during the last financial year, one point of sale per month was opened and in the wake of this success, we are confident that the brand will succeed in winning an important position here too. The M·A·C brand is appreciated because it allures the consumer and is able to offer a more and more involved and dynamic shopping experience”.

The brand’s launch in Malta follows an agreement with United Department Stores Limited, a subsidiary of United Group of Companies. This marks another significant step in the United Group’s on-going expansion in the retail sector.

Simon Gatt Baldacchino, Managing Director of United Department Stores Limited, said: “As the retail market in Malta continues to grow and evolve, our Group is well placed to follow up on new opportunities in the sector.

“We see further value in the consumer market as consumers become more cosmopolitan in their lifestyle and preferences, and demand the best quality. There is therefore a clear space for brands such as M·A·C in our market and we are fully confident that this long-awaited brand, and its’ exciting collections, will be enthusiastically welcomed here.’’

The first two M·A·C stores will be conveniently located at Debenhams at The Point Shopping Mall and in Tigné Street, Sliema.