RSM launches new global brand focused on ‘understanding’

RSM International, the world’s seventh largest audit, tax and consulting network, is adopting ‘RSM’ as its united global brand name together with a new visual identity.

The unified brand, which was announced in June this year, is designed to reinforce the network’s global strength in providing audit, tax and consulting services to entrepreneurial, growth-focused organisations. Underpinned by its own strong financial performance and a rapidly expanding international client base, the network’s new brand identity is based on the theme of helping clients move forward with confidence.

Following recent extensive independent global client and prospect research, feedback confirmed that the network’s strengths lie in their ‘passionate focus on collaboration’, ‘deep understanding of what matters most to clients’, and ‘insight sharing by senior partners’. These values are captured in the network’s new global positioning: “The Power of Being Understood”.

Jean Stephens, CEO of RSM International, said: “Uniting under one brand is an important step in our long-term growth strategy. In an ever more globalised economy, our new brand will further differentiate our offering to leaders of entrepreneurial, growing organisations globally who want to work with advisers that really take the time to understand and care about their business and its drivers.

"The new single brand enables us to better promote our resources and expertise, and provide an enhanced, seamless service offering to clients all over the world, benefiting them and also our 37,500 professionals globally.”

RSM has also launched a global advertising campaign presenting its new brand across eight major international transit airports and digitally in global business media. In addition, RSM has launched a new bi-annual global economics publication – The Global Real Economy – providing insights and analysis on a range of international issues relevant to middle market business leaders.

Jean Stephens commented, “Over the years, the network has developed a strong suite of services to support our clients’ global expansion, helping them to address changes in regulation and the global business environment. That’s why we are celebrating our new brand by providing clients with value-driven insights designed to help them succeed in an increasingly competitive and global economy.”

The rebrand coincided with RSM World Day 2015, which has taken place annually since 2012 as a celebration of the shared values of the global network, engaging staff and clients all over the world in activities such as team building and community work.

RSM is the world’s sixth largest provider of tax services, has the fifth largest firm in the US and the third largest in China. RSM was the fastest growing top ten global network in 2014 with 18% growth. From today, all member firms will trade as RSM but will continue to remain independent legal entities within the network.