Corinthia and Vassallo Group to take catering industry by storm

In a statement, Catermax catering company announced that Corinthia Group and Vassallo Group – two of the largest employers on the island – “have joined forces in an ambitious joint venture, creating a high quality-oriented catering company specialising in outside catering to the local market.”

The new company, Catermax, “will be offering creative and distinguished outside catering tapping into the conference and incentive market, weddings and high profile events and functions.”

The respective chairmen of the two Groups expressed confidence in “creating a high quality brand that is set to become the largest quality-oriented catering company in Malta.”

Catermax’s team of high profile professionals in the catering industry is led by Edward D’Alessandro, with 22 years experience in the business with other operators.

Mr D’Alessandro has been appointed as the new Chief Executive of Catermax and is jointly supported by Mr Andrea Lattughi and Jose Da Silva.

“The Corinthia Group’s outside catering division has been running successfully for 40 years. Vassallo Group, until recently a 50 per cent shareholder in another leading operator has a wealth of 22 years experience in outside catering.”

Last year, the Vassallo Group set up Catergroup, which includes Cateressence, Catermeals and now Catermax – the joint-venture with the Corinthia Group.

Catermax said it will now take over and consolidate all the outside catering business of the two groups of companies, already making Catermax “the strongest catering player on the market.”

“Both Groups already employ highly experienced personnel in this particular sector and form a formidable team to offer a unique service to their clients,” the company said.

Joining Mr D’Alessandro in the top management structure of Catermax are Andrea Lattughi and Jose da Silva. “Mr Lattughi offers a wealth of experience in the outside catering sector and has been responsible for the successful outside catering division of Corinthia Group for the past 25 years.”

Mr Da Silva was employed as Assistant to the Director of Operations, Sales and Marketing of Island Caterers Ltd for 14 years and brings with him a wealth of experience in the operating side of the business.

Catermax is also carefully selecting the very best exclusive venues including two new purposely built high-end state of the art halls that will be launched in mid 2011, a project entrusted to a team of renowned architects and designers.

“Moreover we have also carefully restored and renovated the scheduled Villa Alhambra in Sliema which will also be exclusive to our clients,” said Mr D’Alessandro.

Other exclusive venues include Corinthia Hotel St. George’s Bay, Corinthia Palace Hotel & Spa, Castello Zammitello, as well as other innovative venues that will be announced shortly.

Catermax’s offices are situated at The Landmark in Qormi which over the coming months will be turned into a state-of-the art multi-purpose project.

Catermax said it “will also be investing heavily in marketing the company on an international level so as to attract multi-national companies to hold more of their larger conferences on the island.”