TBWA\ANG announces new leadership in Malta and Greece

TBWA\ANG, the Communications agency formerly known as Associated News Group, founded by Godfrey Grima in 1971, appointed Julianne Grima as chairperson at the end of 2015 and more recently welcomed Fiorella Ellul as the new general manager servicing clients in Malta and Greece.

TBWA\ANG has invested much time and energy at the start of 2016 to making the necessary forward thinking structural changes to shift gear.  Welcoming a Female Leadership Team ensures TBWA\ANG clients that the agency is committed to guaranteeing a diverse workforce across a range of cultural, gender and age biases.  Women’s ever increasing participation in the Labour Market has been the biggest engine of global growth and competitiveness.

“You (as an agency) can only truly understand consumer behavior if your team is a realistic representation of your client’s customers," Grima said.

Ellul will assume responsibility for the day-to-day running of TBWA\ANG and provide creative business leadership across the agency’s clients.  She brings an infectious, electric energy to her firm advocacy of corporate social responsibility and gender equality.

In this world of fierce competition, brands must evolve permanently to stay relevant.  TBWA\ANG provides clear direction by giving clients a sense of increased control.  All brands are in a constant state of transition and TBWA\ANG deals with this change by providing innovation to clients’ future needs by crafting a language that is effective and creates emotion.

Asked why the agency opted for a Female Leadership Team, Grima said, “I chose the candidate whose skillset best met the job requirements, working mothers, through experience and observation are often highly efficient and time is always of the essence. We are scrupulous, pragmatic and we run a tight ship, our qualifications and experience are often overshadowed by the fact that we don’t linger to shoot the bull. We are the people who buy / use the products and services our clients want to promote, we are the target consumers whispering to target consumers”.

Dr. Anna Borg also confirmed this notion during a recent business breakfast discussing gender balance in senior management, expressing that, “Women contribute to over 70% of purchases acquired”.

“I feel honoured joining TBWA\ANG, an organisation with a reputation for business altering ideas, creativity and vision, together with our zealous, results-driven team, I am eager to enhance working relationships and embark on the new and exciting challenges that lie ahead," Ellul said.

TBWA\ANG is an award-winning integrated strategic marketing communications and creative agency servicing clients in Malta and Greece.   Firmly established in the market for over 45 years, TBWA\ANG is the leading Maltese strategic creative agency delivering a comprehensive service.