[WATCH] Burger-meisters New York Best take the fast out of fast food
Local rap artists Chris Birdd and Jay Rilez collaborate for New York Best’s new promotional video
Rachel Zammit Cutajar
New York Best is all about using local - ingredients and talent.
In the their latest promotional video released on Facebook today, local rap artists Chris Birdd, who also used to be a chef at New York Best, and Jay Rilez collaborate to write the music and lyrics for a one minute animated video featuring the Fast Food Gangstas of New York Best. The video is animated by Matthew Spiteri.
Using quirky rap rhymes the video emphasises on New York Best's dedication to fresh ingredients made by hand, even if the process takes a longer time than other competing brands. "Be patient if your food takes longer than anticipated, coz it's handmade," they say.
