Oysho launches 2015 beachwear

Oysho ventures into a landscape of terracotta sands and intensely blue skies to present its new Beachwear SS15 campaign.   

Captured by the camera of photographer Alasdair McLellan, top model Eliza Cummings represents a woman with a strong personality that is totally in tune with the elements of nature.  

Oysho embarks on a brand new journey, inviting you to discover all the hot spots along the way.  

This print is a throwback to the 70s and one of the hottest and most original trends of the season.

Oysho recreates this effect through the use of natural fabrics and easy-going silhouettes that join forces with other prints such as batiks and sailor stripes to reign supreme this summer.  

Total white

Brilliant white and neutral tones contrast with the rich range of fabrics Oysho has come up with for this season, including crochet, cotton and natural linen…in loose-fitting, comfortable and lightweight garments that add a sense of light and coolness.   

Soft denim

Soft denim is featured in this collection in casual, easy-going garments such as dungarees, sleeveless shirts and palazzo trousers, coming together for a more minimalistic, conceptual look.   

Khaki

Safaris colour the inspiration for this summer’s styles: khaki, beige, terracotta…natural colours and fabrics that form the perfect background for patterns such as animal prints and classic black and white combinations.