Air France promotion for Malta

The Malta Tourism Authority and Air France worked together to prepare a 15 page article in the October edition of the Air France inflight magazine which included also an image of Malta on the front cover.

Air France Magazine is one of Europe's leading inflight publications, providing passengers with information, escapism and entertainment in a privileged and unique reading environment that guarantees high awareness and receptiveness.

The magazine has a total reach of 3.3 million readers worldwide and is distributed free of charge on all Air France flights in October as well as in all Air France and Skyteam airport lounges.

The article titled "L'Ile Mysterieuse" (The Mystery of an Island), is written by former French Ambassador to Malta and writer, Daniel Rondeau and translated also into English. Photos were shot by one of the world's most recognised photographers Olivier Metzger.

This article gives visibility to Malta and Gozo both in France and beyond.