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Hilton Malta wins Adrian Award from HSMAI
Hilton Malta was honored by the Hospitality Sales & Marketing Association International (HSMAI) with a gold Adrian Award for its “Scratch & Win” Facebook Contest. The award recognizes excellence in community engagement, creative content and brand building using social networks
The Adrian Awards is the world's most renowned and prestigious marketing competition, specifically tailored for the hospitality and travel industries and attracting over 1,000 entries from around the world. Hilton Malta will receive the award as part of the Adrian Awards Gala in New York on January 28, 2013.
"We are excited to be recognized as a social media innovator by the Adrian Awards and HSMAI," said Julian Diacono, Director of Business Development for Hilton Malta. "Social networks are an increasingly important marketing and brand building channel for us. We aim to engage the community through relevant and entertaining content that breaks through the clutter, starting a conversation that others can and want to join."
Hilton Malta worked with TravelClick to create an interactive gaming contest with a viral component that boosted brand visibility. The 2-week campaign successfully generated a 300% increase of the page's viral reach through posts and shares, and an impressive 10% growth in the hotel fan base.
The Hospitality Sales and Marketing Association International (HSMAI) (www.hsmai.org) is committed to growing business for hotels and their partners, and is the industry's leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals & their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue. HSMAI is an individual membership organization comprising more than 7,000 members worldwide.
TravelClick (www.travelclick.com) is the leading provider of revenue-generating solutions for hoteliers across the globe. TravelClick offers hotels world-class reservation solutions, business intelligence products and comprehensive media and marketing solutions to help hotels grow their business. With local experts around the globe, we help more than 30,000 hotel clients in over 140 countries drive profitable room reservations through better revenue management decisions, proven reservation technology and innovative marketing. Since 1999, TravelClick has helped hotels leverage the web to effectively navigate the complex global distribution landscape.
