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easyJet Malta passengers help raise €1m for UNICEF in 6 months
easyJet, and UNICEF, the world’s leading children’s organization, celebrated the launch of easyJet’s exclusive plane to mark the “Change for Good” partnership, which has raised over €1 million through passenger donations across Europe to help save children’s lives.
Scott Thatcher, easyJet CEO Carolyn McCall, David Bull and Cathy Clancy
Since the partnership launch in July 2012, easyJet passengers flying out of Malta International Airport have proven that you don't need to be a Santa to give a child a gift this Christmas.
The €1 million total raised across easyJet's 130 destinations will enable UNICEF to protect nearly 2.5 million children and mums from deadly childhood diseases and maternal and newborn tetanus.
In addition, the money raised will help protect a further 3 million children from blindness, through vital vitamin A supplements; as well as training health workers and mothers to deliver life saving support to mothers in Africa.
From 14 December easyJet crew across Europe will be dressed in Santa hats encouraging passengers to donate to UNICEF throughout the festive period.
The exclusively branded aircraft will become the ambassador of the Change for Good programme, which runs across all easyJet's 600 routes enabling easyJet's passengers to support UNICEF's life-saving work.
Carolyn McCall, easyJet's Chief Executive said: "We are absolutely thrilled to have raised €1m, it will help save the lives of so many children. I'd like to thank our passengers who have so generously donated to this worthy cause and everyone at easyJet who has supported the fundraising effort."
UNICEF Executive Director, David Bull said: "We are incredibly grateful that easyJet passengers have been so generous. The spare change they donate every time they fly - however big or small - will help UNICEF give children a truly life-saving gift this Christmas; vaccines to protect them from diseases which could otherwise take their life."
Ali Gayward, easyJet's Head of Malta, added: "We make travel easy and affordable and this is why we have collaborated with UNICEF to develop a simple way for our passengers to help save children's lives every time they fly. Just 50 cents could cover the full cost of vaccinating a child against a deadly childhood disease, proving that easyJet's passengers really can make a difference this festive season.
The programme is part of UNICEF's global "Change for Good" initiative, which to-date has raised €66 million for the world's most vulnerable children in partnership with leading airlines across the globe.
