Air Malta launches new website, discounted offers

Air Malta has launched a new website which fully integrates its mission to be an ambassador and guide for Malta. The website also includes a major overhaul to both the flight selection process and user experience.

The site takes advantage of the latest cloud technology and is built for scalability and resilience. It is a further milestone in the airline's efforts to restructure operations and to build a platform for an improved customer experience.

Air Malta undertook a review of the online purchase process with a view to make it simpler, faster and more secure.

To celebrate this launch, Air Malta will be offering a 25% discount on its published fares to/from its scheduled destinations. This offer will only be available for sale through its portal www.airmalta.com. It will open today, Wednesday 20th March 2013 at 00:00 am and will be available up to Thursday 21st March 2013 at 11:59 pm Malta time. Tickets purchased through this offer are valid for travel between 01st April and 30th June 2013.

Commenting on this launch, Philip Saunders, Air Malta's Chief Commercial Officer said, "We are very excited to launch this website. This project provides a platform for more services to be offered to make travel with Air Malta easier and more convenient. We wanted our site to be the best in class, with simple and clear navigation and by personalising the experience by offering the most appropriate content to each and every user.

"Above all, we aim to be a showcase of our Islands by offering insight into our way of life, providing information on attractions for visitors, and communicating all that is special about Malta and Gozo. Airmalta.com attracts over 15,000 daily visits with some 10,000 online bookings every month."

The site was soft-launched three weeks ago. Ian Castillo, managing director of ICON, the company entrusted with airmalta.com's development said: "With the launch of the new site, Air Malta has taken a major stride forward in making information available to its customers. We have improved the user experience on the site and brought technology, usability and efficiency closer to the passenger using a Content Delivery Network. This ensures high availability and performance for the international users as content is served from data centres closer to their locality. We are proud to have worked on this exciting project."