25 European bloggers on a weekend discovery of the Maltese islands
Bloggers carry out live blogs to their social media members, highlighting their fantastic experience while visiting the Maltese islands.
The Malta Tourism Authority recently hosted a European Blog trip with the aim to bring together a group of very influential bloggers from Malta's European source markets over a weekend discovery of the Maltese Islands, in order to reach out to around 1 million online readers in five core markets - UK, Italy, Germany France, and Spain - over various online platforms.
The group of 25 bloggers forming the largest ever blog trip organized by the MTA, were in Malta for four days as they were hosted to a full programme highlighting the Islands' diverse product offer. A number of fun and participative activities were organized, such as a cooking competition (gastronomy discovery) as well as different sports activities ranging from cycling to climbing, kayaking and snorkelling. They also had the opportunity to visit key historic and cultural sites.
Whilst following their jam-packed leisure programme, the bloggers carried out live blogs to their social media members, as well as regularly updating their blogs highlighting their fantastic experience while visiting the Maltese islands.
The trip came to a close with a special theme party on their last evening in Malta, where MTA presented trophies to the best blogger performances during their trip to Malta.
Commenting on this trip Mr. Josef Formosa Gauci MTA's CEO said: "We are sure that this trip will enhance Malta's presence on live blogs and social media throughout our core European source markets. We are doing our utmost to be avant garde in our destination marketing efforts and embrace the online media and live blogging as much as possible."