Air Malta launches trade blitz in the UK

Air Malta will visit over 900 travel agents during a trade road show in the UK during April and May. The national airline said in a statement that a 16-strong team of ‘ambassadors’ will visit the key airport catchment areas of Heathrow, Gatwick, Birmingham, Manchester, Exeter, Bristol and Cardiff, meeting agents to explain the airline’s products and services and flight schedule.

Agents are also being invited to enter a short survey that will enter them into a competition to win a free four night summer holiday to Malta including return flights.

“With up to 36 flights a week to and from the UK this summer, Air Malta is the best value airline to travel to the Maltese Islands,” Air Malta’s regional market manager Alex Savona said. “The increasingly popular Mediterranean islands are winning more short break visitors than ever as more frequent flights and an increasingly sophisticated UK travelling public discovers that there’s a lot more than just sun and sea in Malta. “These visits are very important for us. Such initiatives are intended to support our communication efforts in highlighting the uniqueness of the Maltese Islands and the services offered by Air Malta.

“We believe that travel agents have a vital role in the market when planning holidays and conferences for their clients. We hope that through our products and service we facilitate that process and continue being at their service in the years to come.”