Air Malta introduces 'go light' ticket fares at just €39

National airline Air Malta has introduced a new ticketing model, through which it aims to improve its visibility on price comparison websites such as SkyScanner.

The 'Go Light' ticket fare starts at just €39, for a 10kg hand luggage; the new fare system also includes the 'Go Smart' and the 'Go Flex'.

The infamous bread roll and water bottle will still be handed out, until the end of year.

The airline spent the past week testing the new class, ticket-only, which is expected to show much better in the reservation system. Within a week and without any mass media adverts, Air Malta sold 25,000 tickets at the Go Light fare.

"We've seen a 20% - 30% increase more booking activity every day," Air Malta Chief Commercial Officer Paul Sies said.

Addressing a news conference during the launch of the new fares, Sies said that Air Malta had restructured its fare from a high all-inclusive price to a ticket-only fare.

"The Go Light fare is just €39 for almost all routes - to London, to Paris, to Brussels and to Amsterdam," Sies said as he listed some of Europe's most vibrant cities.

This class fare won't be applicable to Tunis and Moscow.

Sies explained that the business transformation of the airline, including the introduction of new routes and increased capacity, also means that the airline needs to sell more tickets.

"It's all about creating revenue. The 'Go Light' is the first tangible asset of changing Air Malta. We want to be the first airline of choice and we know that people, given the choice, will choose Air Malta. But we need to change with the world and we need to grow our passenger numbers,” he said.