MTA awarded at World Routes Conference 2011
The Malta Tourism Authority achieves international recognition by the 2011 World Routes Conference week in Berlin by winning the World Routes – Best Destination Marketing Campaign Award.
The Malta Tourism Authority (MTA) achieved international recognition for their destination marketing by the 2011 World Routes Conference held this week in Berlin.
The MTA was recognised as the best national tourism organisation winning the World Routes - Best Destination Marketing Campaign Award.
The MTA had been short listed together with the Las Vegas Convention & Visitors Authority, the Jordanian Tourism Board and the Greek National Tourism Organisation.
The award ceremony was held in the grounds of the new Brandenburg Airport due to open next year. The World Routes Conference, an annual event, is recognised as the leading gathering of the world aviation industry players together with other stakeholders such as national, regional and city tourist authorities and boards.
The award was said to be in recognition of the way the MTA worked closely with the airport, airlines and other operators. “This award recognised the continuous efforts of MTA to ensure adequate accessibility to our islands,” said Josef Formosa Gauci, CEO of the MTA when collecting the award.
Formosa Gauci thanked all the staff at MTA for their continuous efforts and also recognised the excellent co-operation with Malta International Airport with whom MTA attends the Routes events.
Additionally, on the occasion of this year’s ‘Globus Awards’ in Frankfurt, the MTA’s German Office was awarded the ‘Second Best Destination E-Learning Programme for Travel Agents’ and MTA Germany’s ‘Malta Academy’ scored second from among a total of 40 destination online training.