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Air Malta’s rebranded image welcomed by travel and tourism agents
Travel and tourism agents describe Air Malta’s new image as ‘fresh, contemporary and conveys the warmth and vibrancy of the Maltese Islands’
31 July 2012, 12:00am
Miriam Dalli
Miriam Dalli
1 min read
The new airline image launched by Air Malta today
FATTA - the Federated Association of Travel & Tourism Agents - has welcome the new image launched by Air Malta today.
In a statement, the association said that the new image is "fresh, contemporary and conveys the warmth and vibrancy of the Maltese Islands as a destination".
The association also remarked that the "the financial targets are being met notwithstanding the adverse circumstances in the fuel markets and the core tourism source markets".
FATTA hoped that the airline will continue to make steady and sustainable progress in the challenging road to recovery.
"The rebranding is an intrinsic and complementary feature of the airline restructuring programme where the real focus is about embracing the significant culture change necessary to operate viably in the current market," it added.
Miriam Dalli joined MaltaToday.com.mt in 2010 becoming assistant editor f...
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Was the new logo worth 1.9 million euros? How much should we pay the order of St. John for the eight pointed cross which was their symbol?
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By the way has anyone noticed the "very good" sign as used by NIKE. Wouldn't be surprised if the airline would get into trouble over copyright infringements. I am sur this was not thought up by a CUC Malti
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I guess FATTA has, either a morbid sense of humour or no aesthetic sense at all. The new brand name should be "Air Carnival".
Luke Camilleri •
Who let out the AIR from Air Malta?
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Ghax mhux Air Malta???????????????
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For what it's worth, I like the new image.
