TVM viewers' most popular choice for World Cup games

A survey conducted among 500 respondents by Mediatoday shows that TVM is attracting the largest percentage of viewers among all age groups and occupational groups.

The survey showed that 87% of respondents who are following the World Cup watch games regularly on TVM followed by 16% who watch games on Rai and 4% who watch games on Sky.

Respondents were also asked on which channel they watched the games screened on the previous day. 72% watched the game TVM followed by 10% who watched the match on Rai and 3% who watched the game on Sky. The survey shows that the main reason for choosing PBS was the quality of the international commentary in English.

Respondents who watch games on TVM were asked why. The most common answer (45%) was that they preferred an international commentary in English. A third replied that they watched games on TVM because the station screened all the games.

Respondents were also asked on which TV channel they watch discussion programmes on the world cup. 51% replied that they follow these discussions on TVM. TVM leads with a considerable margin over local and foreign channels.

Respondents were also asked where they prefer to watch the games. Although most respondents prefer to watch games at home, 18 to 24 year olds were the most likely to watch games outside the home.