MTA gets in touch with Tiffany

“We have contacted her agent locally and have started to discuss how we can use Tiffany in our promotion in the UK . We believe she is an asset in the same way we have worked with footballer Justin Haber in Hungary and singer Kevin Borg in Scandinavia , amongst others,” Malta Tourism Authority CEO Josef Formosa Gauci told MaltaToday in an interview.

Formosa Gauci insists that in these  occasions “you have to be quick, grasp the opportunities presented and maximise the potential they may hold.”

In the interview, Formosa Gauci speaks about MTA ’s drive to attract younger tourists and to shed Malta’s image as a grandparents’ holiday destination.

Pisani’s success in Britain ’s Next Top Model may well have been one of the biggest unpaid adverts for Malta in the British market, and fits the MTA ’sdrive to attract younger tourists.