Oprah Winfrey - a 'victim of racism' in Switzerland
Her claims, made to a US television programme, come amid a political row over plans by some Swiss towns to ban asylum-seekers from some public places.
US talk show host Oprah Winfrey says she was the victim of racism during a recent visit to Switzerland.
She said an assistant refused to serve her in an upmarket handbag shop in Zurich.
Winfrey, one of the world's richest women, was apparently told the bags on display were "too expensive" for her.
Her claims, made to a US television programme, come amid a political row over plans by some Swiss towns to ban asylum-seekers from some public places.
Winfrey said she left the shop calmly without arguing, but that the experience was proof that racism continues to be a problem.
Winfrey visited Zurich last month to attend singer Tina Turner's wedding.
The Oprah Winfrey Show is not shown in Switzerland.