Twitter launches into the stock market scene

Twitter plans to raise $1bn (€731.5m) with its entrance into the stock market, credentials filed with US regulators read.

The company, which has been going since 1997, has reached 218 million monthly users sending 500 million tweets daily. However Twitter registered a loss of $69m in the first six months of 2013, on revenues of $254m.

The stock market listing also pushed Twitter to publish its financial report for the first time in the past seven years. While never registering a profit, Twitter's revenue grew from just $28m in 2010 to $317m by the end of last year. Records show that advert sales were responsible for 85% of Twitter's 2012 revenue with the other 15% deriving from data licensing.

More than 65% of the company's advertising revenue this year came from mobile devices.  

Its launch into the stock market is the largest Silicon Valley stock offering after the 2012 Facebook's listing. Observers and analysts agree that the proposal is promising to attract a huge response. The filing has been interpreted as a move on improving the way people enjoy Twitter content and how businesses reach out to customers.