MFA secures new sponsorship deal for national teams

The agreement also covers the World Cup 2014 qualifying matches Malta will be participating in over the next two years.

The agreement was signed between FXDD Managing Director James E. Green and MFA President Norman Darmanin Demajo.

The firm FXDD, also sponsors of the Referees' Kits for 2011/12, will be Platinum Sponsors of the all the Malta's representative teams and will thus enhance the partnership that forms the backbone of a mutually fruitful agreement between the association and the reputable firm for the next two years.

The appointment of FXDD as Platinum Sponsors is part of a strategic programme by the association geared towards the setting up of a sponsorship structure to provide our national teams with the necessary backing from firms of repute. A structure which includes the Platinum Sponsor, at least one Gold Sponsor and a number of Preferred Commercial Partners.

Until last year, technical sponsors Givova were the only sponsors for the national team, which has been left without an official sponsor for more than ten years.

The new year heralds FXDD's commitment to assisting the association through a sponsorship agreement of this kind. The novel approach, which the MFA is using when negotiating sponsorship deals is more of a partnership in brand communications rather than the traditional type of sponsorships, and whereby any exposure to either party will contribute towards enhancing the image of both entities as well as creating opportunities for fan engagement.

This would in the end result in commercial opportunities and a better return on investment for the sponsoring companies.

This sponsorship should open better possibilities for more progress by our representative teams, which should then be manifested in their preparation programmes and teams' kit as well as in other material and technical forms.

MFA president Norman Darmanin Demajo finally thanked FXDD for supporting the association and as well other companies, which have already accepted or shown interest to be part of the association's sponsorship structure.