Film Commission cash rebates on Hollywood Reporter’s ‘skin’

The Malta Film Commission has embarked on an international marketing campaign with the objective of making Malta more visible through a coordinated advertising strategy covering the major film industry trade magazines and their online outlets.

Hollywood Reporter, Variety, Screen International and the Location Guide will be featuring the island, promoting the MFC’s new fiscal incentives and making Malta more visible to producers.

The Malta Film Commission kick-started its new approach with a series of incentives for the industry, from upgrading cash rebates up to 27% to filmmakers; the launch of the co-production equity fund; the introduction of a writer’s grant and the revision of a new mechanism of the development fund as part of the Malta Film Fund.

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“The strategy is one that will strengthen our position and attractiveness with film makers with the prime aim of bringing more films to our island,” a spokesperson for the film commission said.

“The promotion is also being carried out at a number of international key festivals which the Malta Film Commission participated in, including Berlin, Russia, Paris, Hong Kong and Beijing. The Commission is now in full swing with the preparations to attend the prestigious Cannes Film Festival were a series of meetings are already lined up.”