Old Spice comes ashore in Malta

The Old Spice Brand from Procter & Gamble introduced in Malta its line of manly scented grooming products ranging from deodorants to shower gels, to men who care about the way they look and smell.

Having established itself as the No. 1 selling deodorant and body wash brand in North America, Old Spice aims to leverage its more than 70-year history to help men look and smell their best with a full range of uniquely scented Old Spice products.

Brands with more than 70 years of history don't often get the chance to make a first impression. For that reason, Procter & Gamble are thrilled to launch the Old Spice in Malta, undoubtedly one of the world's true emerging markets with a dynamic population of manly man.

Their aim is to connect the many distinctive scents of Old Spice with the hearts, minds and noses of men who want to smell great without trying too hard. The Old Spice male grooming portfolio will feature several products to help men stay fresh throughout the day, including body sprays, shower gels and aftershaves.

The scent line-up was developed by P&G perfumers in collaboration with P&G Fine Fragrance Houses, which created such leading fragrances such as Hugo Boss and Lacoste.

Old Spice's scent technology is featured in all of the products launched, ensuring that men who use Old Spice smell great throughout the day and not for just the few minutes after they shower.

The Old Spice Grooming range include body sprays available in three spell binding fragrances; Danger Zone, White Water and Kilimanjaro. The body spray provides a light and fresh fragrance that works to prevent unpleasant odours before they appear.

The shower gels are available in two distinct fragrances; Danger Zone and White Water, that leaves you fresh but not dry and the aftershave comes in two fragrances; White water and Noir. The 2 in 1 hair and body wash has a dual action formula designed to clean from head to toe all in one bottle and is available in a cooling fragrance.

About Old Spice

Procter & Gamble's Old Spice is the quintessential men-grooming brand. With more than 70 years as an American icon, Old Spice is the authority on the male grooming experience and has leveraged this heritage to become the No 1 selling deodorant and body wash brand with people of all ages.

The first Old Spice product was launched by Shulton, a company founded by William Lightfoot Schultz in New Jersey in 1937. T

he original product, which was called Early American, was designed for women, with the masculine version launched a year later, in 1938. In June 1990, Procter & Gamble bought Old Spice from Shulton. Since then, it continued to offer the original Old Spice products along with newly launched products that enrich the lineup.

Old Spice brings authenticity, performance and confidence to male grooming and offers a wide product portfolio for today's man, including deodorants, body washes, body sprays and aftershaves.

 The Old Spice campaign is one of the dazzling successes of social media. As the brand behind the world's most-watched branded YouTube Channel, Old Spice offers, in addition to the successful commercials, also hundreds of clips created by surfers in response to the original clip, garnering additional views. Old Spice Facebook page is one of the best loves pages with more than 18 million fans.

The award winning Old Spice Campaign, "Smell like a man, man", attracted millions of views in the various viral channels. The campaign won the prestigious Grand Prix at the Cannes 2012 festival. Old Spice is launched in Malta under the same slogan of "Smell like a man, man" with a TV and online campaign.

For local trade enquiries, one may call VJ Salomone (Marketing) on 8007 2387.