Former Disney Consumer Products Chairman joins TRC Family Entertainment

TRC Family Entertainment Limited announced that the former Chairman of Disney Consumer Products (DCP), Andy Mooney, has joined the company's Board of directors as Joint Chairman.

"As a recognized leader in brand licensing, publishing and retail, Mooney will join the new family online entertainment and trans-media Company focused on building a new global brand experience that brings families together," the company said when making the announcement.

"Our intention is to create a global family brand that spans generations and cultures. Our stories and characters will come to life and be enjoyed by parents and children in the digital and virtual worlds," said TRC Family Entertainment Chief Executive Officer Paul Taylor.

"Andy's track record in building, extending and evolving global brands is a huge asset as we continue our development. His experience will help us realize our full potential," he added.

Andy Mooney said ''I'm thrilled to be part of the TRC team and excited at the potential of the brands and properties currently in development."

He added that "TRC is committed to developing properties to be enjoyed and experienced by the entire family across multiple platforms and mediums.  I firmly believe that the development of 'trans-media' properties is essential to meet the entertainment needs of today's family."

TRC went on to say that as the previous Chairman of Disney Consumer Products (DCP), Mooney and his team revolutionized Disney's licensing business, re-invented the Disney Stores and opened Disney English Language Learning Centers in mainland China, creating exciting new growth opportunities for the company.

Mooney grew Disney's publishing division to become the global leader in children's publishing and was responsible for creating two of the company's largest franchises, Disney Princess and Fairies.

Prior to joining Disney, Mooney spent 20 years at Nike, ultimately becoming that company's Chief Marketing Officer. In this role, he collaborated with Portland based ad agency Wieden & Kennedy in the development of the iconic advertising campaign 'Just Do It.'

During his tenure at Nike, Andy managed the company's footwear and apparel divisions and founded Nike's equipment division.