EY and LinkedIn forge alliance to empower customer relationships

EY and LinkedIn (NYSE:LNKD) announced a new strategic alliance to jointly offer services to help more companies around the world use technology, social networks and innovative sales techniques to empower their go-to-market efforts.

EY’s extensive business transformation knowledge, data analytic capabilities and global reach, combined with LinkedIn’s platform and network of more than 400m professionals around the globe, can effectively transform relationship management.

Together, the two organizations will help companies develop deeper and more trusted customer relationships through the use of social and data analytics. This strategic relationship will lead to collaboration on the co-creation of solutions and services.

The joint offering will leverage social media as an element of building relationships with buyers. With the right tools and strategy in place, this platform has the power to build a positive reputation, unearth buried insights and establish key contacts for anyone in a revenue- generating role. There is also tremendous opportunity to drive innovation around EY’s organizational strength and LinkedIn’s platform.

This alliance will be reinforced by EY’s commitment to use LinkedIn’s Sales Navigator tool. The EY organization will integrate LinkedIn’s Sales Navigator into its own operations by providing tens of thousands of EY staff with the product. EY will use its own experience with LinkedIn’s Sales Navigator to develop further the joint service offering.

Mark Weinberger, EY’s Global Chairman and CEO, says, “This will be a powerful relationship. EY and LinkedIn are both driven by a sense of purpose. At EY, we continually strive to build a better working world by bringing our clients the tools and services they need in a rapidly changing business environment. Data analytics and technology have transformed the way companies operate, and together, EY and LinkedIn will provide organizations with leading-edge tools to navigate those changes.”

Ronald Attard, Country Managing Partner, EY Malta says, "This is excellent news on many fronts for us at EY Malta. Takeup of LinkedIn here is high and EY Malta has already seen positive results from its activity on it and other social media platforms. LinkedIn has been an important tool for us to communicate, network and attract new talent and prospects. We strongly believe that leveraging the digital world is a key aspect of all future growth."

Jeff Weiner, CEO, LinkedIn, says, “Our collaboration with EY will enable us to leverage EY’s extensive capabilities, footprint and global reach. Together, leveraging Sales Navigator, we’ll help companies develop deeper and more trusted customer relationships through social and data analytics.

"We believe this strategic relationship will lead to collaboration and co-creation of solutions, generating opportunities for both of our organizations.”