Emirates and Tourism Australia expand joint marketing efforts

Emirates and Tourism Australia have signed a global marketing agreement aimed at using Emirates’ international passenger airline's growing network to further boost visitation from key markets in Europe and New Zealand.

24 October 2012, 12:00am

1 min read

Emirates and Tourism Australia have signed a global marketing agreement aimed at using the world's largest international passenger airline's growing network to promote the many attractions of Australia

TWEET SHARE

The arrangement will feature joint marketing on traditional and digital media platforms as well as event and sponsorship activities.

"Emirates' AUS$14.3 (€11.4) million partnership with Tourism Australia takes the airline's investment in 'destination Australia' to the next level. This is the largest investment Emirates has ever made with a global tourism body, highlighting our commitment to Tourism Australia's strategy for attracting global travellers," said Salem Obaidalla, Emirates' Senior Vice President, Commercial Operations, Far East & Australasia.

"We believe the proposed partnership with Qantas, pending regulatory approval, will further grow tourism to Australia from these key European markets. Collaboration between our two airlines will deliver the best network, schedules, lounges, frequent flyer program and customer experience for travellers both to and from Australia," Obaidalla concluded.

Emirates currently operates 70 flights per week to Australia via its Dubai hub: 21 services to Sydney; 21 to Melbourne; 14 to Brisbane; and 14 to Perth. This is planned to grow to 84 weekly by early 2013.

Emirates operates flights on a daily schedule from Malta to Dubai via Larnaka, Cyprus.