Image makeover for Kinnie
The Kinnie brand has recently been given a new image makeover giving it a more modern and refreshing look.
Susan Weenink, Head of Marketing and Communications said that “The colours and imagery chosen for Kinnie’s new look are vibrant and energizing, and yet respectful of the brands’ origins and loyal consumers. Today’s consumer is faced with a vast selection of goods and services in an extremely crowded market place, making it imperative for brands to be visually striking and attractive in order to stand out from the crowd. This is particularly crucial in overseas markets where Kinnie is still in its infancy stage,”
She added the changes have been restricted to the image of the product and are the result of extensive research conducted in both local and overseas markets. The unique taste of the product has remained unchanged.
The image makeover extends across all the Kinnie range which also includes Diet Kinnie and Kinnie Zest. This launch is accompanied by a national advertising campaign and new in-store promotions.
Kinnie is produced, marketed and distributed by Simonds Farsons Cisk plc.
